The biggest mistake originators make in their marketing campaigns

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If you ask the average mortgage professional what the most important aspect of a mail piece or advertisement is they would tell you that it is the headline. And they would be right. The headline can make or break a marketing campaign. But because of it’s obvious importance, loan officers … Read The Full Post

Categories: Employment And Careers Tips And Tricks | Loan Officer Tips And Tricks |

Three reasons why every loan officer should have an e mail newsletter

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Because of its many benefits, there is no legitimate reason why every mortgage professional shouldn’t be using an e-mail newsletter as a marketing strategy. We all know that the money is in the list, and here are three reasons why creating and maintaining an e-mail newsletter can help you generate … Read The Full Post

Categories: Employment And Careers Tips And Tricks | Loan Officer Tips And Tricks |

Webloyalty

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Webloyalty rewards their clients and, in turn, their clients’ customers for sticking with an e-commerce provider and giving them their valuable repeat business. You’ve seen similar programs, but in this case Webloyalty truly values consumers and provides excellent membership programs and service guarantees. They promise good service and they keep … Read The Full Post

Categories: Employment And Careers Tips And Tricks | Job Search Tips And Tricks |

7 reasons why loan officers should not market to realtors

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I know it goes against what the top mortgage marketing experts and even your manager is telling you, but I would like to make a case against marketing to real estate agents.

Now don’t get me wrong. I am not implying that there is anything wrong with real estate agents. … Read The Full Post

Categories: Employment And Careers Tips And Tricks | Loan Officer Tips And Tricks |

7 power marketing strategies for loan officers

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Many analysts are predicting a very gloomy forecast for loan officers and real estate agents for 2007.

So what are you going to when interest rates rise and the real estate market falls?.

If you follow my seven strategies, you will have a fantastic 2007!.

1. Goals and planning. This … Read The Full Post

Categories: Employment And Careers Tips And Tricks | Loan Officer Tips And Tricks |