I’ve seen way too many marketing dollars being thrown away by ineffective marketing campaigns. The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads. If you marketing campaign is not generating leads and sales, you need to reevaluate if you should even be doing it.… Read The Full Post
You make up strategies, contact realtors, and do a lot of advertising just to gain zero results. You never hear back from a real estate agent. All your strategies go down the drain. All your marketing efforts seem to go unnoticed. Feeling like a loser do you always think of … Read The Full Post
It usually happens that you hook up with a real state agent who promises to give you business. You work day and night at different strategies but never hear back from that agent. Even if you hear back the agent always comes up with some lame excuse. When a realtor … Read The Full Post
As more and more technology becomes available, it seems that many loan officers have forgotten how to write an effective marketing letter. And if you haven’t written one in the past six months, you are leaving money on the table. A well-written loan officer marketing letter sent to your database … Read The Full Post
It used to be that when you closed a loan with a customer, you “earned” that customer’s loyalty for life. That’s just the way it was. People didn’t really shop around looking for the best rates or lowest fees. They would ask family or friends who they used for financing … Read The Full Post
Loan officers are often seen making plans that they tend to implement in the coming future. And the truth is that only a mere percentage always does what they promise. But real estate agents and property buyers are interested in what you are giving them today.
If they gain benefit … Read The Full Post
Loan officers and originators knowing the difference between proactive and passive marketing techniques can save your business
Recently I met with a childhood friend of mine that works for a large mortgage company in.
the Midwest. As with many loan officers in this market, he was struggling to close a decent amount of business. Being that I work as a marketing consultant for loan officers, I offered … Read The Full Post
Word of mouth marketing strategy is the best and cheapest way to promote your services as a loan officer. The trick of work of mouth marketing is hidden behind the correct usage of your resources to generate maximum results and revenue. On such resources is a collection of your main … Read The Full Post
If you could improve on one aspect of your business, what would you choose?.
Most loan officers would want to make their marketing efforts have better responses. And while marketing is critical to business success, there are other aspects of your business that are overlooked and could have much more … Read The Full Post